CATEGORY QUESTIONS

Franchise Awards

Category Questions

To help with your entry submission, we recommend that you copy the questions below from the relevant sections, so you can prepare in advance before copying and pasting or uploading your responses into the live form. 


If you have any questions please contact sarah@freestyle.ie 


FRANCHISOR FORM GENERAL QUESTIONS


Part 1: Contact information 

  1. Company name trading as 
  2. Business/Franchise Registered Name
  3. Year established in Ireland
  4. Contact person – Name
  5. Contact person – Position/title
  6. Contact email
  7. Confirm email
  8. Direct line / Mobile phone number
  9. Business/Franchise Address
  10. Franchise website URL
  11. Facebook Account URL
  12. X (previously Twitter) Handle URL
  13. LinkedIn Company Profile URL (or other most suitable)
  14. PR/Marketing Contact Person (if different from above) 
  15. PR/Marketing Contact Email 
  16. PR/Marketing Contact mobile number 
  17. Upload your logo
  18. Optional upload photos to be used on social & at the awards
  19. Company bio for the public promotion of your company - Please provide a short social media friendly bio for your company and any fun facts you would like included so we can promote your business to our followers.



PART 2: Company Profile Description

  1. CHOOSE CATEGORIES FOR ENTRY: Food & Beverage Franchise of the Year, Retail Franchise of the Year, Service Franchise of the Year (B2B & B2C), Education Franchise of the Year
  2. EXECUTIVE SUMMARY: Please submit a clear supporting statement for your awards entry. Consider this an elevator pitch of all the key reasons why you should win in your chosen category or categories, brief summary of your business model, customers, products or services and any other key information about your franchise business (500 words max.).
  3. OPERATING FORMAT - Please indicate that the following apply to your franchise model:
    • Legal franchise agreement, Operations manual, Extensive training curriculum, Support resources for franchise network, Monthly royalty or management services fee and/or marketing fee OR Other
  4. CUSTOMER EXPERIENCE – How do you continually manage, monitor and improve your CX
  5. GROWTH STRATEGY - What has the franchise done in the last 12-18 months to grow the business (including, for example, operations, marketing, advertising, ESG) and what have the results been? (max. 150 words)



PART 3: Numbers and Financials

  1. TURNOVER (for franchise group for the last full financial year) - Note: Turnover equals turnover plus franchise income generated
    Up to €0.5m / €0.5 to 1 million / €0.5 to 1.5million / €1.5 to €3 million / €3+ million
  2. % TURNOVER - Please state your % increase or decrease in turnover for 2022 v 2023
  3. EMPLOYEES - Please specify the total number of people employed across the franchise network, inclusive of franchisees and company operated locations 
    • 0-100, 101-250, 251-500, 501-750, 750-1000, 1000+
  4. How many franchisees do you currently have?
    • 0-10, 11-25, 26-50, 50+
  5. PROFITABILITY -What was your net profitability for 2022 and estimated 2023 (if available)? (include figures only below)

FRANCHISEE FORM GENERAL QUESTIONS


Part 1: Contact information 

  1. Company name trading as 
  2. Business/Franchise Registered Name
  3. Year established in Ireland
  4. Contact person – Name
  5. Contact person – Position/title
  6. Contact email
  7. Confirm email
  8. Direct line / Mobile phone number
  9. Business/Franchise Address
  10. Franchise website URL
  11. Facebook Account URL
  12. X (previously Twitter) Handle URL
  13. LinkedIn Company Profile URL (or other most suitable)
  14. PR/Marketing Contact Person (if different from above) 
  15. PR/Marketing Contact Email 
  16. PR/Marketing Contact mobile number 
  17. Upload your logo
  18. Optional upload photos to be used on social & at the awards
  19. Company bio for the public promotion of your company - Please provide a short social media friendly bio for your company and any fun facts you would like included so we can promote your business to our followers.


PART 2: Company Profile Description

  1. CHOOSE CATEGORIES FOR ENTRY: Food & Beverage Franchise of the Year, Retail Franchise of the Year, Service Franchise of the Year, Multi-unit (3+)
  2. EXECUTIVE SUMMARY: Please submit a clear supporting statement for your awards entry. Consider this an elevator pitch of all the key reasons why you should win in your chosen category or categories, brief summary of your business model, customers, products or services and any other key information about your franchise business (500 words max.). 
  3. OPERATING FORMAT - Please indicate that the following apply to your franchise model:
    • Legal franchise agreement, Operations manual, Extensive training curriculum, Support resources for franchise network, Monthly royalty or management services fee and/or marketing fee OR Other
  4. CUSTOMER EXPERIENCE – How do you continually manage, monitor and improve your CX?
  5. GROWTH STRATEGY - What has the franchise done in the last 12-18 months to grow the business (including, for example, operations, marketing, advertising, ESG) and what have the results been? (max. 150 words)



PART 3: Numbers and Financials


  1. TURNOVER (for franchise group for the last full financial year) - Note: Turnover equals turnover plus franchise income generated
    • Up to €0.5m / €0.5 to 1 million / €0.5 to 1.5million / €1.5 to €3 million / €3+ million
  2. % TURNOVER - Please state your % increase or decrease in turnover for 2022 v 2023
  3. How many units/locations do you operate?
  4. EMPLOYEES - Please specify the total number of people employed across the franchise network, inclusive of franchisees and company operated locations 
    • 0-10, 11-12, 21-40, 41 - 60, 61-75, 76-100, 100+
  5. PROFITABILITY - What was your net profitability for 2022 and 2023 (if available)? (include figures only below)

SPECIAL RECOGNITION AWARDS QUESTIONS


Best Emerging Franchise of the Year

  • How long was the business model profitable before starting franchising?                 
  • up to 1 yr / up to 2 years / 2 years +
  • How long is your initial franchisee training programme for                                           
  • 1 Wk /  2 Weeks / 4 Weeks + / Other
  • Have you provided a complete operation’s manual to your franchisees or just core elements of the business operations? Yes/ No
  • Did you run an independent pilot franchise before launching your official franchise programme?  Yes/ No 

Community Champion of the Year

  • What community related actions has your franchise engaged in in this past year?
  • Please tell us why your franchise (overall, not a specific person) deserves this award in 300 words or less. Please be descriptive and use examples and include links where applicable.
  • Attachment option for pictures or infographics and captions only (1 doc; PDF format; max. 10 pages).

Employee Star of the Year

  • Name of person
  • Role
  • Time with franchise
  • Role description
  • Why nominated? Max. 300 words
  • What would it mean to them to win this award?


Irish International Franchise of the Year

  • What is the % of your overall franchise presence that is in Ireland and abroad? How has this changed from 2022/23?
  • How many new franchisee units opened in the last year internationally? Please list all new locations and opening dates. 
  • What are the growth plans for 2024/25?


Leadership in Franchising Award

  • Name of person
  • Why is this person being nominated for this award? Please give a full account of their leadership qualities (max. 300 words)
  • Please describe their emotional intelligence skills and awareness (max. 150 words)
  • How does this person focus on developing and supporting others?
  • If asked, what would be the top three things that their team or peers say about this individual? 
  • Please give an example of how this person has shown leadership in franchising? 



Marketing Campaign of the Year

  • Please provide an overview of your campaign in approx 500 words including the following: Campaign objective, target audience. messaging, marketing channels (traditional and digital) and platforms, KPIs and metrics used, organic vs. paid, budget and timeline. 
  • Please summarise the outcomes and results (including key metrics) for your campaign (250 words max)
  • Why should you win this award?
  • Please include any visuals to support your entry (visuals only, no paragraph text content) Max. 10 pages.



Sustainability Champion of the Year

  • Do you have an active sustainability plan for your franchise? Yes/No
  • Please outline the key sustainability or ESG focused action points and goals for your franchise in the past year.
  • Do you have a dedicated sustainability officer or equivalent in your franchise team? 
  • What changes have you made in the franchise in order to be more sustainable?
  • In the past year, what specific product or service changes have been made to facilitate greener practices? 
  • How is success measured? What KPIs are in place? 
  • What have been the greatest learning points from the process?
  • What are the plans for the year ahead and how will they be executed and measured?


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